As of 2020, 86 % of Uruguayans are active internet users, second in South America, only behind Chile. 9 out of 10 individuals in Uruguay are social media users. This provides a fabric for efficient digital policies and strategies that have transformed Uruguay since the 2010s. Uruguay is ranked first in Latin America and 35th place in the world on Digital Government Development, according to the UNDESA index, which measures dimensions related to technological infrastructure, availability of online services, and ability of citizens to take advantage of those resources. Uruguay also ranks first in Latin America and 42nd in the world on ICT Development, according to the 2017 IDI, published by the International Telecommunications Union. In all, this South American country has positioned itself at the forefront as a regional and world benchmark in Digital Government.

An EU candidate country since 2012, Serbia is an important partner in the Western Balkans. The 2020 iteration of the Digital Evolution Scorecard characterised Serbia as a ‘break out’ economy, meaning that despite a relative lack of digital infrastructure the country is rapidly digitalising; internet penetration is one of the highest across the region, standing at 79%. Over the past decade, Serbia’s digital policy has been focused on attracting foreign investment, deepening the digital transformation across the public and private sectors, and promoting economic growth in line with EU targets. These objectives have been operationalised through a series of strategies, notably the Strategy for the Development of Information Security for the period 2017-2020 and the Strategy for combat against cyber crime 2019-2023. The ITU notes, however, that “while innovative, internet-based e-commerce is expected to bring significant growth and development, obsolete legislation and a lack of harmonisation with EU standards and best practice persist, hampering progress”. As the country becomes increasingly more digitalised, the challenge for Serbian cyber diplomacy will be to develop and enhance avenues of European, regional, and international cooperation.

The United States has historically been a strong partner in cyber diplomacy for the EU based on common values (human rights, rule of law), goals (open, stable and secure cyberspace) and interpretation of international law. Cyber diplomacy with the US has also been operationalised in the form of information-sharing and cooperation to tackle cybercrime, cooperation on cyber defence via NATO and cyber capacity building in third countries. Despite differences over certain foreign policy issues, the EU and the US remain close allies in cyberspace.