An EU candidate country since 2012, Serbia is an important partner in the Western Balkans. The 2020 iteration of the Digital Evolution Scorecard characterised Serbia as a ‘break out’ economy, meaning that despite a relative lack of digital infrastructure the country is rapidly digitalising; internet penetration is one of the highest across the region, standing at 79%. Over the past decade, Serbia’s digital policy has been focused on attracting foreign investment, deepening the digital transformation across the public and private sectors, and promoting economic growth in line with EU targets. These objectives have been operationalised through a series of strategies, notably the Strategy for the Development of Information Security for the period 2017-2020 and the Strategy for combat against cyber crime 2019-2023. The ITU notes, however, that “while innovative, internet-based e-commerce is expected to bring significant growth and development, obsolete legislation and a lack of harmonisation with EU standards and best practice persist, hampering progress”. As the country becomes increasingly more digitalised, the challenge for Serbian cyber diplomacy will be to develop and enhance avenues of European, regional, and international cooperation.